Product Line Manager

About the role To drive the growth and profitability of the product line by developing market strategies, leading new product development, and managing the full product lifecycle from concept to commercialization.

ensures alignment between market needs, R&D initiatives, and business objectives to strengthen competitiveness and support sustainable revenue growth.

Define sales, revenue and profit goals for the product line Secure approval for financial and operational targets and drive execution as the product owner Analyze consumer electronics market trends, customer needs, and competitor activities Identify growth opportunities and develop competitive positioning strategies Deliver regular business and competitor intelligence reports to leadership Drive business development with value propositions, demos, and sales tools Provide sales and marketing teams with product launch materials and technical input Own the product line vision, strategy, and roadmap aligned with industry and customer trends Translate market insights into clear R&D directions and technology initiatives Partner with R&D and Operations to ensure timely, competitive product launches About you Bachelor's degree or above in engineering, physics, optics, electronics or related field 3–7 years of experience in product or manufacturing engineering, preferably in automotive or consumer electronics industries Hands-on experience supporting engineering builds and production at a manufact