Web Analyst (Hybrid)

Analityka rynku

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Opis

Responsibilities Own the analysis of e-commerce performance using Adobe Analytics (Analysis Workspace), from defining questions to delivering actionable insights. Analyze user behavior, conversion funnels and customer journeys to identify friction points, trends and optimization opportunities. Translate business questions from e-commerce, product, UX and marketing teams into analytical requirements and measurement plans. Identify and recommend improvements that increase conversion and enhance user experience, and measure their impact. Build and maintain dashboards, reports for stakeholders and management. Create segments, calculated metrics and custom dimensions in Adobe Analytics. Ensure data quality: monitor tracking, diagnose issues, define tagging requirements and support implementation. Share knowledge with junior analysts. Requirements At least 2 years of experience in web / digital analytics, preferably in e-commerce. At leas 2 years of hands-on experience with Google Analytics 4 or Adobe Analytics (Analysis Workspace, segments, calculated metrics, custom dimensions) – must have. Strong understanding of e-commerce metrics, conversion funnels and web analytics KPIs. Strong analytical thinking, attention to detail and ability to present insights clearly. Experience with tag management and tracking validation. Advanced Excel (Pivot Tables, formulas). Independence, ownership and ability to manage multiple stakeholders. Very good communication skills and ability to work wit

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