Principal Brand Design Lead I

Most brand roles ask you to protect something that already exists. This one asks you to build it. CMT is the world's largest telematics and AI company for safer mobility, and as the company evolves into CMT.AI, the brand needs an owner: someone who can define the standards, build them as a living Figma system, get every team in the company using it, and connect it to AI tools so a small team can produce at the scale of a much larger one.

If you've built a design system from scratch, if you're the person who fixes the component library instead of working around it, if you've already started using AI in real production work and have a point of view about it, and if you want wide latitude and a high bar rather than a manager telling you what to make, we'd like to see your portfolio. Here's what the role looks like day to day.

Own CMT's brand identity and its evolution into CMT.AI across all touchpoints: product UI, website, sales and marketing materials, events, social, and customer, partner, and investor communications Build and maintain CMT's brand standards as a complete Figma system: variables and tokens for color, type, spacing, and motion; component libraries for logos, iconography, data visualization, charts, UI patterns, and illustration; and template systems for decks, one-sheets, web modules, email, social, and events Document the standards and publish guidelines so product, marketing, sales, and people teams can self-serve Drive adoption across the c