Product Manager
- Experiência
- 5+ anos
⇒ Role Summary The Product Manager (CVP Debit Cards) will be responsible for managing and evolving the end-to-end debit card product portfolio, with a strong focus on customer value proposition (CVP), usage growth, and lifecycle optimization.
will support CVP refresh initiatives across affluent and emerging affluent segments, ensuring benefits are operationally sound, commercially viable, and aligned to customer needs.-to-end debit card product portfolio, with a strong focus on customer value proposition (CVP), usage growth, and lifecycle optimization.
will work closely with cross-functional teams and external partners to enhance card acquisition, engagement, and retention and to deliver competitive, scalable, and compliant debit card benefits that drive everyday spend, engagement, and customer satisfaction. ⇒ Main
Own and evolve the debit card product value proposition across key customer segments (Emerging affluent, Affluent). Identify customer needs, usage drivers, and pain points to inform product enhancements and CVP refresh initiatives. Conduct ongoing competitor and market benchmarking to ensure product relevance and differentiation.
Drive initiatives to increase debit card activation, usage frequency, and spend penetration. Monitor portfolio performance metrics and identify opportunities to optimize customer engagement and profitability. Support campaigns and offers in collaboration with marketing and benefits teams to stimulate ever