GEO and SEO Leader

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Beschreibung

GEO & SEO Technical Lead Location: Warsaw, Poland (on-site presence required; relocation/travel costs not covered) Contract type: B2B contract Client: A global FMCG company with a portfolio of leading household, health and hygiene brands Start date: ASAP — we are happy to wait for the right person About the Role We are looking for a GEO & SEO Technical Lead to help our client build the technical foundation for how their brands are discovered — not just on Google, but inside AI-driven answer engines like ChatGPT, Claude, Gemini and Perplexity. This is a newly created role. No one has done this job on this market before you. You won't be asked to own the full business strategy — the client already has strong business stakeholders for that. What they need is a technical authority and trusted advisor : someone who can sit in the room with category directors, regional IT leads and technology vendors, and clearly separate what actually works from what only looks good on a slide. You'll help define a global standard for GEO/AEO/SEO that regional teams — who are already running their own local initiatives — can adopt, rather than reinvent independently. What You'll Do Define GEO (Generative Engine Optimization), AEO (Answer Engine Optimization) and technical SEO strategy, aligned with business objectives across markets. Act as a technical business partner to Marketing, eCommerce, Product and Content teams. Lead the evaluation, selection and implementation of GEO/SEO platforms and ven

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