Associate Director, Measurement Activation Planning and Strategy

Associate Director – Integrated Measurement (MAPS) Measurement, Activation, Planning & Strategy (MAPS) Product Line | DHH India Hub Delivery

Director – Customer Knowledge and Measurement, DHH India Hub Delivery

Hyderabad, India;

international and domestic travel as required by business

Capability scope

Integrated measurement, measurement and planning, product build, activation enablement, and AI-enabled planning and measurement across brands and markets: KPI and measurement frameworks, marketing mix modeling, multi-touch attribution, incrementality and test-and-learn, campaign and content performance, investment and ROI optimization, insight-to-planning feedback loops, and AI-enabled measurement across the One marketing framework journey

Leadership scope

Lead measurement science, analytics, insights, and product build teams (product owners, data scientists, AI and data engineers); partner with MAPS Customer Insight, Planning, and Activation capabilities; orchestrate pods across Brand, Commercial, Finance, Data Science/AI, Technology, Content, and Market partners

Lead the Integrated Measurement capability within the Measurement, Activation, Planning & Strategy (MAPS) , turning performance evidence into decisions that improve brand planning, customer activation and effectiveness, investment allocation, performance measurement and future growth across brands and markets.

This role sits with