Beschreibung
- Product Strategy & Roadmap
- a. Own and maintain the product roadmap for Defence Platform Electronics, ensuring clear linkage to revenue growth, margin expansion and order pipeline priorities.
- b. Align product direction with validated customer demand, addressable market opportunities, competitive positioning and long-term industry trends.
- c. Develop differentiated products and investment priorities based on clear value propositions, pricing power, contribution margin and return on investment.
- Market Research and Opportunity Identification
- a. Define priority customer segments, buying centres and ecosystem partners to build qualified opportunities and strengthen market access.
- b. Conduct market sizing, total addressable market analysis, growth projections and competitive benchmarking to support investment, pricing and portfolio decisions.
- c. Translate market trends, customer requirements and competitor movements into actionable product, commercial and pursuit strategies.
- d. Develop and defend product-level business cases, including three-year revenue forecasts, cost assumptions, gross margin targets, investment requirements and payback considerations.
- Go-to-Market (GTM) Strategy Development
a. Develop go-to-market strategies that convert product capabilities into qualified pipeline, bookings and revenue across priority markets.
b. Build and manage strategic channel, sales and industry partnerships to accelerate market penetration and reduce cost of customer acquisition.
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