Sr. Business Analyst - Marketing/Sales

Join a high-performing team delivering enterprise Marketing, Sales, and Digital Experience solutions across […]. This role partners with Marketing, Sales, and technology stakeholders to understand business needs, optimize processes, define requirements, and deliver solutions across CRM, marketing automation, customer data platforms, web and content management, analytics, and enterprise integrations.

The ideal candidate combines strong business analysis and process improvement skills with an understanding of marketing and sales operations, customer engagement, and enterprise applications. You will translate business objectives into scalable technology solutions that improve customer experience, enable data-driven decisions, streamline workflows, and support business growth.

Lead requirements discovery through stakeholder interviews, workshops, process reviews, document analysis, use cases, and workflow assessments

Partner with Marketing and Sales stakeholders to understand business processes, challenges, objectives, and opportunities for technology enablement

Translate business needs into clear functional requirements, user stories, acceptance criteria, process models, and solution specifications

Analyze current-state and future-state processes and recommend improvements to campaign execution, lead and account management, customer engagement, reporting, and operational efficiency

Support requirements across marketing automation, CRM, custome