Consumer Insights Lead (Starlink)

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Описание

SpaceX was founded under the belief that a future where humanity is out exploring the stars is fundamentally more exciting than one where we are not. Today SpaceX is actively developing the technologies to make this possible, with the ultimate goal of enabling human life on Mars. CONSUMER INSIGHTS LEAD (STARLINK) Starlink, our revolutionary satellite constellation, delivers low-latency broadband internet worldwide. We are committed to expanding access to high-speed internet and providing a world-class digital experience for every customer. As Consumer Insights Lead, known internally as a Product Growth Lead, you will leverage deep consumer insights and rigorous experimentation to drive measurable improvements in key metrics across how customers discover, evaluate, purchase, and activate Starlink service. com purchase journey as well as the associated conversion metrics. You will lead a robust consumer insights program (qualitative and quantitative) to uncover customer needs, motivations, barriers, and decision-making processes, then translate those insights into high-impact A/B tests, experimentation, website optimizations, content, and funnel improvements. Your work will directly own and improve critical acquisition, conversion, activation, and revenue metrics globally. This is a hybrid role that sits at the intersection of consumer research, growth experimentation, A/B testing, and e-commerce optimization. com experience. RESPONSIBILITIES: Lead the consumer insights program for Starlink’s direct-to-consumer business — designing and executing research programs (su

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