Product Manager

Аналитика рынка

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Описание

About the Role We are looking for a Product Manager to support brand growth initiatives through PNL-driven and product-led solutions. This role will focus on translating business growth goals into scalable product and campaign strategies, and driving end-to-end delivery with cross-functional teams. Responsibilities • Partner closely with PNL and business teams to understand growth objectives (acquisition, activation, conversion, retention) and translate them into clear product and campaign requirements • Lead the planning and execution of growth related product initiatives, including campaign mechanics, user journeys, and product solutions • Own the end-to-end delivery of growth projects, coordinating with engineering, design, marketing, and operations teams to ensure high-quality and timely delivery • Analyze campaign and growth performance, conduct post-launch reviews, and continuously optimize product and campaign effectiveness • Stay informed about growth trends, campaign mechanics, and industry best practices, and apply relevant insights to the business Requirements • 5+ years of experience in growth, campaign, or related product roles, with proven success in growth or campaign initiatives • Strong ability to translate business goals into structured product solutions and execution plans • Solid analytical and problem-solving skills, with the ability to summarize insights and drive action • Ability to independently own and deliver growth-related projects end to end • Strong communication and collaboration skills Preferred Qualifications • Experience working with brand-driven, platform-based, or high-frequency campaign products • Experience in scaling growth initiatives or building growth solutions from scratch

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