(Senior) Customer Analytics & Data Science Manager

Аналитика рынка

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Описание

Responsibilities : Develop and manage data and behavior-driven targeted marketing execution and customer contact strategies Work closely with business units to identify opportunities and data/ digital innovations in driving digital sales through effective targeting and analyzing customer behavior Assist business units in applying data science insights such as predictive model and customer segmentation in marketing campaign to drive business performance Monitor digital business performance and deliver actionable insights and recommendations to improve campaign efficiency and end-to-end customer journey Develop performance report and presentation to evaluate campaign effectiveness and facilitate management decisions Lead the digital sales team to coordinate, drive, and monitor the implementation of data marketing strategies Requirements : Degree or above with major in business, quantitative, numerical science or related discipline 4-10 years' experience relating to data analytics and digital sales, at least 2 years of which at managerial level for senior position Proficiency in Microsoft Office tools such as Excel and Powerpoint Proficiency in SAS, SQL, Python or similar analytically oriented programming languages is a plus Strong analytic skills, sensitive to numbers including website and performance analysis. , A role carrying out regulated activities licensed by the IA, SFC & MPFA), you are required to undergo the Mandatory Reference Checking. Our responsible recruiter will inform you the details of the MRC process and the requirements in due course.

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