Описание
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more.
Our mission is to increase the freedom of money and financial access for people around the world.
Responsibilities
Plan and execute growth initiatives, campaigns, and communications to drive user acquisition, engagement, and product growth for Earn products. Explore and develop collaboration opportunities with token partners to expand product offerings and ecosystem reach. Work closely with cross-functional teams, including Product, Marketing, Customer Service, and KOL/Affiliate teams, to ensure smooth product operations and effective campaign execution.
Monitor daily Earn product performance and identify, troubleshoot, and resolve product-related issues by coordinating with internal and external stakeholders. Coordinate with relevant stakeholders to achieve assigned business KPIs and growth targets. Track, analyze, and evaluate the effectiveness of marketing campaigns and growth initiatives through data analysis, user insights, and feedback.
Support the team in managing VIP and institutional clients, and help onboard mo
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