Sr. Data Scientist

Аналитика рынка

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Описание

ABOUT THE ROLE We are looking for a Senior Data Scientist specializing in Marketing Mix Modeling (MMM) to help build and scale our in-house global marketing measurement capability. This role will own the development, validation, and evolution of statistical models that measure the incremental impact of marketing investment across channels, funnel stages, products, markets, and business outcomes. The ideal candidate combines deep hands-on MMM experience, strong statistical programming skills, and strong business storytelling capabilities. This person should be equally comfortable working directly with model code and translating complex analytical outputs into actionable recommendations for Marketing, Media, Finance, and executive leadership. The Senior Data Scientist will have a strong understanding of MMM methodology and be comfortable working across multiple modeling approaches, including custom-built Bayesian models and established MMM frameworks. They should be able to understand underlying code, evaluate alternative methodologies, diagnose model behavior, and adapt or extend the modeling approach as business and measurement needs evolve. Beyond core MMM development, this person will help build response and saturation curves, marketing budget optimization and scenario-planning capabilities, and models measuring marketing's impact on intermediate outcomes such as brand health and organic traffic. The successful candidate will help establish MMM as a scalable internal global

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