Beschreibung
Accountabilities:
- You will lead the UX research practice, balancing direct research execution, team development, operational excellence, and strategic influence to ensure product decisions reflect meaningful customer insights. Plan and conduct qualitative research, including customer interviews, field studies, usability testing, and diary studies, to uncover user needs, behaviors, and pain points.
- Design and execute quantitative research initiatives, including surveys, experiments, and behavioral analyses, to measure user experience and identify opportunities for improvement.
- Combine research findings with product analytics from tools such as FullStory, Pendo, and Amplitude to establish baselines, assess problem severity, and recommend solutions.
- Manage and mentor a UX researcher, supporting professional development, research quality, and effective collaboration.
- Introduce and scale AI-enabled research workflows for synthesis and analysis, incorporating appropriate human oversight to address accuracy, bias, and privacy concerns.
- Own the UX measurement framework and reporting processes, tracking indicators such as Customer Effort Score (CES), Customer Satisfaction (CSAT), and ease of use.
- Evaluate the usability of interfaces and design systems, translating UX metrics and research findings into clear recommendations for product and design improvements.
- Establish and maintain research operations across multiple product areas and squads, creating templates, guidel
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