VP Paid Media

Аналитика рынка

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Описание

Role DescriptionThe Vice President, Paid Media, is the senior-most Paid Media leader at Kanahoma, responsible for the strategic direction, performance, and continuous evolution of the agency’s Paid Media practice. This leader, who will define what Kanahoma's paid media product and team become, bringing a strong point of view on will define what it becomes, bringing a strong point of view on attribution, the future of search, and creative strategy in a world where paid media will look fundamentally different in five years. Role ResponsibilitiesOwn Paid Media as a ProductServe as the Paid Media product owner, defining and evolving product strategy, standards, and vision in collaboration with the SVP, MarketingTranslate agency-level strategy into actionable paid media frameworks, processes, and playbooks, leveraging AI tools to accelerate development and improve consistencyPartner with the Accounts team on upsells and partner renewals, identifying and championing opportunities to expand Paid Media scopeRepresent the Paid Media team in partner pitches and AOR conversationsCollaborate with the SVP, Marketing on SOW development, resource planning, and new business pipelineBuild & Lead A Best-in-Class Paid Media TeamDirectly manage Sr. Directors and Directors of Paid Media, serving as the primary leadership layer for the full Paid Media teamLead by example; take ownership and execute with a sense of urgency“Yes, but” Culture — always presenting solutions when tasked with an oppor

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