Head of Content and Social

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Описание

MoneySmart is Southeast Asia’s leading personal finance platform, helping consumers across Singapore and Hong Kong find the right financial products and make smarter decisions with their money. We’re at an inflection point: moving from a comparison platform to a genuinely personalised financial companion, and marketing is the engine that gets us there. Mission This is a senior leadership role with a clear mandate: build content and social into meaningful acquisition channels for MoneySmart while strengthening the brand and authority that make those channels work. Content and social are central to how MoneySmart shows up in the lives of consumers — building the trust, authority, and brand preference that financial decisions require. But they are not just brand functions. We expect them to drive measurable audience growth, qualified user acquisition, and contribution to commercial outcomes. The role also sits at the centre of a structural shift in how content is created, distributed, and discovered. AI is reshaping every part of the content function — from production speed and personalisation depth to how content gets cited within AI assistants. You will lead MoneySmart's response: building a content operation that uses AI to scale quality and experimentation, while ensuring MoneySmart's editorial voice and authority show up consistently across both human and AI-mediated discovery surfaces. You will lead editorial strategy, content production, social media, and content partnerships across SG and HK. The Singapore content team reports into you directly, and the Hong Kong Content Lead also reports into you — giving you a true regional remit. You will work closely with the Head of Organic Marketing (SG & HK), Acquisition Marketing, Product, and Commercial teams, and report to the Group Head of Marketing.

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