Sr. Content Marketing Strategist, Messaging and Positioning

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Описание

Overview At Esri, we are dedicated to helping our customers see the power of ArcGIS. In this role, you’ll create messaging and content that defines how the market understands Esri. The clear positioning and good writing you develop will demonstrate the value of choosing us. Your work will directly influence whether prospects engage with Esri and will support our business development teams in meeting key objectives. From messaging frameworks that explain what we do and why we matter to specific audiences, to the marketing materials leveraged across our organization, you will help bring these messages and our brand to life. Responsibilities Strategic Content Leadership. Develop and implement content strategies that advance Esri’s global marketing goals. Translate strategic direction into messaging frameworks that connect product capabilities with customer benefits, ensuring prospects immediately grasp our value. Creative Excellence. Produce, edit, and critique high-impact content for brand and marketing campaigns across written, visual, video, and multimedia formats, including positioning and messaging frameworks, advertising and email copy, and other campaign materials and assets that drive pipeline and revenue. Editorial Oversight. Manage and mentor freelance and internal contributors to ensure quality, accuracy, and creative cohesion across projects. Train others on how to use positioning and messaging frameworks. Create guidelines for using positioning and messaging that marketing, business development, and other teams use to stay consistent across all customer touchpoints. AI-Driven Innovation. Leverage AI writing and

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