Sr. Content Marketing Strategist, Web

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Описание

Overview At Esri, we are dedicated to helping our customers realize the business value and impact of ArcGIS. We invite you to contribute your experience copywriting, developing content strategy, and applying your understanding of user behavior to hone messaging that resonates with our target audiences. In this role, you’ll ensure our content is visible to target audiences across search platforms, including AI. Our design teams, SMEs, and digital experience strategists are excited to collaborate with you on a strategic and holistic approach to Esri’s web content. Responsibilities Strategic Content Leadership. Implement and refine content strategies and processes that directly influence customer journey completion and increase KPIs. Mentor team members and stakeholders to ensure quality, accuracy, and creative cohesion across projects. Creative Excellence. com. Establish and refine brand voice and messaging frameworks. AI-Driven Innovation. Leverage AI writing and optimization tools to scale production, improve content performance, and enhance personalization while maintaining editorial integrity. Data and Insights. Partner with analytics teams to evaluate metrics, analyze performance trends, and apply insights to drive strategy, engagement, and optimization. Thought Leadership. Represent Esri’s content discipline across teams and external engagements, championing best practices and elevating content marketing standards across the organization. Requirements <u

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