Paid Media Lead, Digital Media (Starlink)

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Description

SpaceX was founded under the belief that a future where humanity is out exploring the stars is fundamentally more exciting than one where we are not. Today SpaceX is actively developing the technologies to make this possible, with the ultimate goal of enabling human life on Mars. PAID MEDIA LEAD, DIGITAL MEDIA (STARLINK) Engineered and operated by SpaceX, Starlink delivers high-speed, low-latency internet to users all over the world. The Paid Digital Media Lead will be responsible for active day-to-day management of global paid media campaigns for Starlink’s business-to-consumer and business-to-business products. This will include the development of campaign strategies, initial campaign setup, ongoing optimizations, creative and copy development, and delivering performance reporting. This role requires the ability to operate on both a strategic and tactical level with a desire to drive efficient campaign results through the use of data analysis and testing while collaborating with a team of stakeholders across marketing, product, and finance. RESPONSIBILITIES Drive and optimize global paid media campaigns based on CAC and LTV, through various digital marketing channels, including search, social, display, and videos Own campaign management from end to end – manage audience targeting and segmentation, keyword research, competitive analysis, messaging, creative, measurement, and reporting Drive creative asset ideation, and optimization with our internal creative team and creative agency Develop experimentation roadmap to improve performance and uncover new opportunities, including running structured A/B testing and channel lift testing to determine the incrementality of digital media strategie

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