Public Relations Director

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Description

Via is using technology to transform transportation around the world. From changing a single person’s daily commute to reducing humanity’s collective environmental footprint — we’ve got huge goals. Via is changing the way the world moves, and we are looking for a PR Director to help shape the category for the future. You will develop and execute a comprehensive, national public relations strategy that enhances Via’s reputation, drives thought leadership, and supports business objectives. At the same time, you will work with our city and agency partners to recognize and elevate the impact they are having on their communities. The ideal candidate is a communications leader with deep media relationships, a creative approach to storytelling, and curiosity about how the business works and the details of what makes Via unique. What You'll Do: Strategic Leadership: Develop and proactively implement a national PR strategy aligned with company goals, brand positioning, and stakeholder expectations. Media Relations: Cultivate and maintain strong relationships with top-tier media outlets, journalists, and influencers; Have responsibility for building the category and shaping Via’s presence among national press and key influencers. Executive Communications: Partner with senior leadership to craft compelling narratives, presentation, and media engagements. Reputation Management: Lead proactive and reactive communications strategies to protect and enhance Via’s reputation. Campaign Thinking: Design and implement multi-faceted PR campaigns to solidify Via’s leadership position as a provider of innovative technology to governments. Elevate Customers: C

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