Senior CRM & Retention Manager (iGaming)

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Description

#вакансия #vacancy #iGaming 🚀Senior CRM & Retention Manager (iGaming) Локация: Cyprus (or relocation) Full-time What you’ll do: — Build and optimize CRM strategy across all stages of the player lifecycle; — Launch campaigns across email, push, inbox, pop-ups, SMS, and onsite messaging; — Develop automated journeys: onboarding, activation, retention, VIP nurturing, churn prevention, and reactivation; — Work with segmentation, personalization, A/B testing, and CRM KPIs; — Analyze campaign performance and identify opportunities to grow retention, LTV, ARPU, and reactivation; — Collaborate with BI, Product, VIP, Support, and Design teams. Who we’re looking for: — 3–5+ years of CRM experience in iGaming, sweepstakes or sportsbook; — Experience with CRM platforms such as Smartico, Fast Track, Optimove, Braze, or similar; — Strong analytical skills, attention to detail, and the ability to manage CRM from strategy to execution and analysis independently; — Excellent English and experience with lifecycle campaigns, triggers, segmentation, and personalization. Nice to have: — Knowledge of bonus engines, loyalty, VIP, and gamification mechanics; — Basic SQL / BI, HTML email editing, and deliverability best practices. What we offer: — A high-impact role with ownership of the CRM function; — Competitive salary and performance-based growth; — Opportunity to grow into a Head of CRM role; — Work with advanced CRM, loyalty, and gamification systems. 📩 Contact for CVs and questions: [handle]

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