Product Development Manager

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Description

Creative Product Manager Location: Ho Chi Minh City, Vietnam Employment Type: Full-time About the Role Our client is looking for a Creative Product Manager to lead its Creative & Product Development function. You will set the creative and product direction, lead the team that turns ideas into finished products, and make sure every new product is on-brand, high quality, delivered on time, and commercially scalable. This is a hands-on leadership role. About half of your time goes to running the creative production and product development process and leading your team, so we are looking for someone with a clear aesthetic point of view who can also build the systems and standards to scale the team. Key Responsibilities 1 - Research & Product Strategy Translate Business Strategy and Brand Strategy into a creative and product direction for each product line, series, and collection. Build quarterly Product Development Roadmaps across product lines and business goals. Define concept, aesthetics, visual storytelling, and a consistent visual language across the whole portfolio. Monitor market trends, competitors, customer behavior, and market gaps across the US and European markets, including Amazon, TikTok Shop, Walmart, Etsy, and related channels, particularly in Art & Craft, DIY, and Activity Kits. Identify product opportunities based on commercial value, customer experience, and ability to differentiate. Research new materials and finishing techniques; build and manage the innovati

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