Description
Accountabilities:
- Product strategy and insights Partner directly with product teams during planning and roadmap discussions to identify, assess, and prioritize opportunities before development begins.
- Define and maintain consistent metrics and measurement standards across dashboards and the semantic layer.
- Own measurement of product funnels, feature adoption, engagement, and retention across consumer-facing and school-facing experiences.
- Conduct in-depth analyses of user behavior and audience segments, pairing each finding with clear recommendations and actionable next steps.
- Proactively identify friction points, user drop-offs, and improvement opportunities, collaborating with Product, Design, and UX Research to combine behavioral data with qualitative insights.
- Experimentation and impact measurement Lead A/B tests from design through analysis, including experiment sizing, guardrail metrics, duration, tracking setup, and interpretation of results.
- Configure and validate experiment tracking through Google Tag Manager (GTM) and Google Analytics 4 (GA4).
- Distinguish meaningful signals from statistical noise and communicate findings, limitations, and confidence levels clearly.
- Contribute to experimentation standards and ensure tests are connected to meaningful business and product outcomes rather than superficial engagement metrics.
- Measure launches that cannot be randomized using appropriate causal inference methods and clearly communicate the strength of th
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