Senior Product Manager - Web3 (Meme)

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Description

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world. Responsibilities Monitor meme market trends, community behavior, and social sentiment to identify emerging user needs and rapidly translate them into product opportunities, feature experiments, or growth initiatives. Partner with internal t to design meme-related product experiences, and engagement mechanisms that improve discovery, participation, and trading activity. Develop Web3 product strategy, roadmap, PRD, and phased delivery for experience optimization initiatives across key product journeys. Drive improvements in workflow efficiency, content clarity, conversion, and overall product experience across critical Web3 flows. Build KPI loops: instrumentation, funnel analysis, experimentation, iteration, and impact reporting. Leverage product data, operational insights, and internal stakeholder inputs to identify friction points, define priorities, and drive optimization opportunities. Drive execution across Engineering, D

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