Data Analyst | Betty CA

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Description

About Us: Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming. Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else. Our Values: We are honest - we value honesty in all aspects. Bring the Olives - we offer premium customer experience. Think Big - we believe in always striving for more. Key Responsibilities Own deep-dive analysis of player and commercial behavior — where value is created, where it leaks, and what we should do about it. Form and test hypotheses about why things happen, and turn the answer into a recommendation — including how it affects our players. Work with large event-level data in Redshift to run deep-dives and ad-hoc investigations. Lead advanced analyses: cohort analysis, segmentation, LTV and retention modelling, funnel optimization, effectiveness measurement. Find opportunities and inefficiencies across player segments, games, providers, payment flows, and channels. Run ad-hoc

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