Digital Analytics Specialist (GA4)

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Description

We are looking for a Digital Analytics Specialist to join our team. This role is responsible for leading digital measurement and analytics across digital platforms, ensuring that reliable, actionable data is available to support business decision-making, optimisation, and customer experience improvement. The successful candidate will be responsible for the implementation, governance, analysis, and continuous enhancement of digital measurement solutions across websites, campaigns, lead generation journeys, and digital products. Key responsibilities Digital analytics and measurement Own and maintain Google Analytics 4 (GA4) implementations across digital properties. Design and implement measurement frameworks aligned to business objectives, customer journeys, and marketing strategies. Define and manage events, conversions, audiences, custom dimensions, and reporting requirements. Develop and maintain analytics documentation, tracking specifications, and data governance standards. Ensure data accuracy through ongoing monitoring, validation, troubleshooting, and quality assurance processes. Tag management and implementation Design, implement, and maintain tracking solutions using Google Tag Manager (GTM). Work closely with development teams to define and maintain scalable data layer structures. Support the implementation of server-side tracking, consent management, and privacy-first measurement solutions. Troubleshoot tracking issues across websites, mobile applications, and mark

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