Sr. Web Content Strategist, Digital Experience

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Description

Overview Join our Digital Experience team in contributing to the success of Esri’s website. com. Your excellent interpersonal skills and comfort interacting at all levels of the organization will be imperative to your success, as you will be working with stakeholders from across Esri, as well as SEO specialists, web designers, CMS authors, project managers, and writers. Responsibilities Define high-level content strategy across web experiences, shaping end-to-end customer journeys based on business objectives that support awareness, evaluation, and conversion Own content strategy outcomes from concept through performance, setting direction, guiding execution, and ensuring alignment across stakeholders and milestones Design content strategy that serves both human users and AI-driven discovery, optimizing for emerging search patterns, generative AI surfaces, and structured content reuse Collaborate closely with SEO, Conversion Rate Optimization, and Performance Analysis teams to understand trends, identify opportunities, and make informed recommendations for optimization and improvements Stay current on Esri’s campaign and program plans, utilizing exposure to industry-leading web analytics tools to proactively map out how the web can best support strategic initiatives Partner with UX and Content teams to define information architecture, content hierarchy, and user flows Keep abreast of usability research, A/B testing, and quarterly performance reports to inform decision-making <strong&

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