Senior Manager, Growth Marketing

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Description

OneVest is a fast-growing technology company on a mission to Power the World’s Wealth by revolutionizing how financial institutions deliver wealth management services. We are an innovative team that thrives on creativity, collaboration, and the pursuit of excellence. We’ve been listed as one of Forbes's best start-up employers, and named on the WealthTech100 list for 2024. OneVest is backed by notable investors including Salesforce Ventures, Allianz Life Ventures, TIAA Ventures, OMERS Ventures, Fin Capital, Deloitte Ventures, and more. If you’re passionate about finance, technology, and making a real impact, this is the perfect opportunity to be part of something big. We are looking for a Senior Manager, Growth Marketing to join our Marketing team to accelerate growth of the company. This will be a multifaceted role where you will wear multiple hats and provide contributions across the full organization. You will be responsible for developing our demand generation engine, building and scaling lead acquisition channels, and achieving pipeline targets. What You’ll be Doing: Build from Scratch: Architect, configure, and maintain our technical marketing stack (attribution tracking, lead scoring, and CRM routing) to ensure data-backed pipeline clarity. Lead demand generation and growth marketing functions from strategy to execution. Own and execute enterprise Account-Based Marketing (ABM) strategies to penetrate high-value target accounts (banks, RIA's, BD's). Maintain a consistent pulse on funnel performance, lead lifecycle stages, and marketing attribution. Conduct continuous A/B testing of messaging, creative, landing pages, and user flows to optimize conversion rates. Research and support the

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