Senior PPC Manager - Leaply

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Description

About Leaply Hi! We're Leaply — a fast-growing wellness ecosystem on a mission to make healthy living effortless for millions of people. Our vision: a future where healthy lifestyle happens on autopilot. Launched in 2024, we've scaled rapidly across the US, Europe, and LATAM — and we're just getting started. At Leaply, ownership beats job titles and impact beats process. We move fast, test relentlessly, and build things that actually change how people feel every day. Role Overview Google is our second UA channel. Demand Gen is live — the infrastructure is in place. The next stage is to scale Demand Gen and unlock new campaign types — and build Google into a channel that rivals Meta in performance and ambition. As User Acquisition Manager (Google), you'll join a small UA team and drive Google's growth trajectory. You'll bring structure to what's early-stage, drive performance through creative testing and smart campaign architecture, and have direct influence on a channel that will become one of the company's core growth engines. Tech Stack Google Ads, Google Analytics 4 Tableau and Amplitude Airtable Notion and Slack for collaboration AI and automation tools (scripts, autorules, n8n, and others) for efficiency and scale Key Responsibilities Channel development. Drive Google to the next level — identify the next campaign types, targeting approaches, and funnel configurations that unlock scale. Creative-led testing. Lead structured, high-volume creative testing. Read the signals, identify winners, and work directly with the creative team to influence direction based on performance data. Performance analytics. Monitor all KPIs in Google Ads and BI tools. Turn data into clear next steps — not just reports. Competitive and platform intelligence. Track industry trends, competitor angles, new formats and platform updates. Proactively translate insights into testing opportunities. Automation and efficiency. Use existing automation infrastructure — and build on top of it. Des

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