Google Ads PPC Specialist (Remote Contractor)

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Description

Interested candidates should possess a Bachelor’s Degree Hands-on experience running multiple Google Ads accounts for US home services lead generation. Strong Google Ads skills. Conversion tracking experience: GTM, call tracking (CallRail or similar), conversion actions, and offline uploads. Comfort setting up local and geo targeting. Self-managing. Manage Google Ads across multiple accounts. Build and optimize campaigns to get the most leads at the lowest cost. Manage ad spend against monthly budgets for each account. Research keywords, review search terms, and keep negative keyword lists clean. Create and test responsive search ads with a strong mix of headlines. Keep campaign assets up to date: sitelinks, callouts, structured snippets, call assets, images and promotions. Own conversion tracking. Make sure each account fires its own tags. Manage call tracking (CallRail). Check GTM. Handle offline conversion uploads. Confirm what is and isn't counting as a real conversion. Set and check geo and ZIP targeting for each market, including areas to leave out. Compare ad spend against closed jobs to judge lead quality. Report results in plain language with clear next steps.

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