Description
Social Media & Growth Lead, DeFi
Part-time/Company: Gyld Finance
Gyld Finance is building the tokenized fixed income layer for crypto: purchasing USD-denominated corporate bonds, holding them in DTC-eligible custody within a bankruptcy-remote issuing vehicle, and issuing them on-chain as yield-bearing tokens distributed via centralized exchanges and DeFi vaults. Backed by investors including Lightshift and GSR, the team combines institutional trading, structured finance, and smart contract engineering and plans to launch its first instrument in Q3 2026.
Responsibilities:
- Own Gyld’s social presence end-to-end: strategy, content calendar, writing, posting, and engagement across Twitter/X, LinkedIn, Telegram, and Farcaster
- Build reputation on tokenized fixed income and RWA yield through threads, market commentary, product explainers, and data-driven content
- Generate qualified inbound leads from vault curators, DeFi protocols, exchanges, funds, and institutional investors
- Engage authentically with founders, curators, researchers, and KOLs across the DeFi ecosystem
- Translate complex structuring and regulatory concepts into accurate, compelling, compliant content with the founders
- Support launch announcements, partner co-marketing, and community/channel initiatives
- Report monthly on follower quality, target-account engagement, inbound volume and conversion
Requirements:
- Deep, demonstrable familiarity with the DeFi ecosystem and proven accounts or content you have grown
- An existing network in crypto (founders, curators, researchers, KOLs, or ecosystem teams)
- Working knowledge of RWA tokenization, tokenized treasuries/credit, DeFi vaults, lending markets, leverage strategies, stablecoins, and major chains
- Excellent written English and the ability to write technical threads and institutional LinkedIn copy
- Self-directed and comfortable owning a function at an early-stage startup
Nice to have:
- Experience marketing an RWA, stablecoin, yield, or structured product protocol
- Familiarity with institutional/fixed income concepts: bonds, yield, credit, custody, settlement
- Experience running Telegram or Discord communities and co-marketing with exchanges or vault curators
- Basic analytics skills: social listening, engagement analytics, attribution of inbound leads
Stack:
Twitter/X, Telegram, LinkedIn, Farcaster, social analytics
Benefits:
- Competitive monthly retainer (range listed in posting: $3K–$6K) with option to be paid in digital currency
- Clear path to a full-time role with salary plus meaningful equity
- Remote, flexible work and opportunity to join key industry events
- Direct collaboration with founders at the intersection of institutional finance and DeFi
- Chance to define a category in tokenized fixed income
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