Lead Generation Marketer, Institutional

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Description

Role Overview We are hiring a Lead Generation Marketer to drive qualified new leads into our institutional business. This person will design, run, and measure creative campaigns across our full institutional product surface, partnering closely with sales to ensure every lead generated is one the team can credibly convert. Key ) Build always-on lead generation engines alongside targeted, campaign-led pushes around launches and market moments Measurement and pipeline contribution Define what a qualified lead looks like for each product line, in partnership with sales Instrument campaigns end-to-end so every lead is tracked, attributed, and measurable from first touch through to sales acceptance and closed-won Report on cost per lead, lead-to-MQL, MQL-to-SQL, and pipeline contribution by campaign, channel, and product Continuously optimize spend, creative, and channel mix based on what is actually producing pipeline &

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