AdTech in IT — global market
AdTech engineers build ad-serving systems: real-time bidding (RTB) auctions, demand- and supply-side platforms (DSP and SSP), targeting, impression counting and attribution. Zorky currently tracks 1 168 open tech jobs in AdTech; the leading countries are the US (51%), Poland (12%), Germany (9%) and India (8%). The most common directions are ML/AI, data, backend and fullstack. Below: the technologies and roles employers in this industry ask for, and what to learn on top of the stack to get hired.
Salary distribution
The distribution uses postings with an explicit salary; there are fewer of them than all postings in the industry.
Hiring geography
The US leads by the number of openings in this industry. Shares count postings with an identified country; remote positions are often open to candidates elsewhere.
Industry tech stack
Postings in this industry most often name Python, SQL, AWS, Java and Go. The number next to each technology is how many postings mention it.
Who's hired
The industry hires more than developers: the top directions are ML/AI, data, backend and fullstack.
What to know to work in AdTech
Much of the stack is shared across industries. What sets this one apart is the domain knowledge interviewers expect:
- RTB auctions and the OpenRTB protocol: answering within tens of milliseconds
- stream processing of events: impressions, clicks, conversions
- attribution and traffic anti-fraud
- privacy: user consent, life without third-party cookies
- click and bid prediction models